The program provides practical experience in event planning, including the behind-the-scenes aspects of events.The Certificate in Tourism and Events Management is a career enhancement program that is designed to be offered to both degree and non-degree seeking students. Impacts of events are examined as they apply to the community tourism industry.
Program Requirements
Major Common Core
This course reviews the significance and potential of tourism and travel at the community level. The focus is on small to mid-size examples and the ways in which community tourism is a collaboration between various organizations and city park and recreation departments to develop, promote, and implement tourism events.
Prerequisites:
none
Goal Areas:
GE-05
Focuses on the total planning, implementation and techniques of effective public relations.
Prerequisites:
none
Major Restricted Electives
Choose 1 course - Choose 3 Credit(s).
This course is a survey of commercial recreation and tourism that examines the basic types of commercial recreation and tourism providers, some basic trends in commercial recreation and the social, economic and environmental impacts of commercial recreation and tourism.
Prerequisites:
none
The emphasis of this course is on the program planning process-from creating the idea through evaluation of the program-and how it fits into the agency profile. Various formats such as leisure learning, tournaments, trips and outings, and special events are highlighted for a variety of leisure service agencies.
Prerequisites:
none
Choose 1 course - Choose 4 Credit(s). Credits for previous experience may be available
Course based on student/advisor agreement.
Prerequisites:
none
Course work set by student/advisor discussion.
Prerequisites:
none
Choose 1 course - Choose 3 Credit(s).
This course explores aspects of sustainable tourism including conceptual background, planning, consensus building, ethical considerations, and implementation. Students will engage in experiential learning opportunities centered around the application of ideas and will better understand the benefits and drawbacks of sustainable tourism as a revenue-producing endeavor.
Prerequisites:
none
This course introduces students to the concepts, principles, and the design involved in the event planning strategy; special event management; stakeholder development; budgets and finance; site selection; contracts, vendors, and marketing and promotions.
Prerequisites:
none
Policies
Students must complete all required coursework with a 'C' or better to successfully complete the certificate.
