Business Analytics (CERT)

Summary

Business Analytics is the application of statistical techniques using software to gain insights on business data for the purpose of making strategic business decisions. The focus is on helping students interested in business learn the basics of predictive and prescriptive techniques, using popular business visualization software such as Tableau, and analyze data using programming languages such as R. 

Catalog Year

2024-2025

Degree

Certificate

Major Credits

17

Total Credits

17

Locations

Mankato

Career Cluster

Finance

Program Requirements

Major Common Core

Introduction to analytic tools and techniques using business applications.Grading Method

Prerequisites: ECON 207, STAT 154

This course introduces concepts and skills in unsupervised data mining, prescriptive analytics, and an introduction to unstructured data analytics (text). Students will learn basic coding in R, Python, database management using SQL, and visualization with Tableau.

Prerequisites: FINA 375

Major Restricted Electives

Discipline Focus - Choose 6 Credit(s).

This course is intended for students who have completed FINA 362 (Business Finance) and wish to apply the introductory finance concepts and theories to practical problems in corporate finance and valuation. In particular, the course will use Microsoft Excel to cover topics such as time value of money, stock and bond valuation, cost of capital, capital budgeting, financial statement and ratio analysis, and option pricing and strategies.

Prerequisites: FINA 362

The course focuses on business problem-solving and technology connections to business practices. Students will be equipped with the tools to design, build, and deploy applications that could serve as building blocks that logically synthesize business functional areas. This newfound ability to apply business logic will equip students with the necessary skills to design and construct business applications that fulfill the needs of both businesses and their clientele. Furthermore, students will acquire a deeper understanding of management, finance, marketing, and accounting constructs, which will prove valuable in a broad range of careers. This is a course that builds real-world applicable business critical thinking skills while teaching the students the skill of business application creation.

Prerequisites: MGMT 300

In this course, students will examine the role of research in decision making and the basics of scientific research, including the preparation of research proposals, design of data collection instruments, data analysis, interpretation, and reporting.

Prerequisites: MRKT 210, STAT 154 or ECON 207

Economics/Statistics - Choose 4 Credit(s).

Basic statistical methods including measures of central tendency and dispersion, probability, probability distributions, sampling, problems of estimation and hypothesis testing in the case of one and two sample meaans and proportions. Chi-Square, one-way analysis of variance, simple regression and correlation analysis, and brief introduction to multiple regression analysis. Use of computer statistical packages required.

Prerequisites: MATH 112 or equivalent

Goal Areas: GE-02, GE-04

An introduction to statistical concepts and methods that is applicable to all disciplines. Topics include descriptive measures of data, probability and probability distributions, statistical inference, tests of hypotheses, confidence intervals, correlation, linear regression, and analysis of variance. The use of statistical software will be emphasized. Prereq: ACT Math sub-score of 19 or higher, successful completion of MATH 098 or appropriate placement scores (see Placement Information under Statistics) Fall, Spring, Summer GE-4

Prerequisites: Satisfy Placement Table in this section, or MATH 098 with grade of P.

Goal Areas: GE-02, GE-04

4-Year Plan

The 4-Year Plan is a model for completing your degree in a timely manner. Your individual 4-Year plan may change based on a number of variables including transfer courses and the semester/year you start your major. Carefully work with your academic advisors to devise your own unique plan.
* Please meet with your advisor on appropriate course selection to meet your educational and degree goals.

First Year

Fall - 4 Credits

Spring - 6 Credits

Introduction to analytic tools and techniques using business applications.Grading Method

Prerequisites: ECON 207, STAT 154

Second Year

Fall - 6 Credits

This course introduces concepts and skills in unsupervised data mining, prescriptive analytics, and an introduction to unstructured data analytics (text). Students will learn basic coding in R, Python, database management using SQL, and visualization with Tableau.

Prerequisites: FINA 375

Policies

Admissions

The Business Analytics certificate is open to all students.

Students must be admitted to the university and have university and College of Business upper-division permission.

A minimum GPA of 2.5 is required for admission. 

Graduation Requirements

Minimum GPA of 2.0 in all classes in the certificate.