Logo Guidelines and Download

Minnesota State University, Mankato’s logos are one of the most important expressions of the University’s brand. It’s critical that they are used correctly and consistently. Specific guidelines for each mark are included here, as well as when and where each is most appropriate.

Guidelines for All Logos

• Whenever possible, use the two-color logos. One-color and black-and-white versions are also available.
• The one-color gold logo cannot be used on a black background.
• No logo can be altered or modified in any way.
• Do not use screenshots or photos of logos.
• The M (with flame) that is used as part of the primary and stacked logos may not be separated or be used on its own.
• Maintain the required safe space around each logo.
• See samples of inappropriate usage below.

Brand Style Guide

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Jump to: Primary Logo, Stacked Logo, Wordmark Logo, Acronym Logo, Flame Logo, University Icon, Maverick Icon Logo, Unit Lockups, System Logos, University Seal

Primary Logo

The primary logo is the main visual representation of the University and should be used whenever possible. 

Primary Logo Color Variations:

Available in two color (preferred), one color or black and white.

 

Primary Logo for Digital   Primary Logo for Print

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Stacked Logo

The stacked logo can be used as an alternative to the primary logo when space, size or design constraints exist.

Stacked Logo Color Variations:

Available in two color (preferred), one color or black and white.

 

Stacked Logo for digital   Stacked Logo for Print

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Wordmark Logo

The wordmark logo is an alternative to the primary and stacked logos. Its use should be limited to applications where there is limited printable space.

Wordmark Color Variations:

Available in two color (preferred), one color or black and white.

 

Wordmark for Digital   Wordmark for Print

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Acronym Logo

The acronym logo should only be used when communicating with on-campus, alumni and local audiences. It must be accompanied by another university identifier that includes the full University name.

Acronym Color Variations:

Available in two color (preferred), one color or black and white.

 

Acronym Logos for Digital  Acronym Logos for Print

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Flame

The flame icon is a versatile design element that can be used alongside other brand elements when appropriate. As guidelines for its usage are being developed, please request approval for use from Marketing and Communications.

Request Flame Usage Approval

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University Icon

In order to preserve its uniqueness and maintain distinction in the marketplace, the University icon may only be used with approval from University Marketing and Communications. Its use is reserved for communications directed to on-campus, alumni or local audiences, and it must be accompanied by another university identifier that includes the full University name. Priority is given to two-color usage of the icon; it can never be used as a one-color logo on a white background.

Request Icon Usage Approval

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Maverick Icon Logo

The Maverick icon logo is an official Athletics logo. It may be used by non-Athletics groups with approval.

   

Request Usage through Athletics

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Minnesota State System Affiliation Logos

Minnesota State University, Mankato is a member of the Minnesota State system. All print materials must include a system affiliation logo.

Download Minnesota State Logos

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University Seal

The University seal is not an approved brand identifier. It is reserved for official University documents, such as diplomas and presidential communications.

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Inappropriate Logo Usage