Brand Colors

Primary colors are key to defining a brand’s visual identity.

• The use of Maverick Purple and Gold enhance recognition, nurture connections and ultimately lead to the brand’s overall success.
• The secondary color palette is designed to complement the primary colors.
• Use of special “cause” colors needs approval from University Marketing and Communications.

Primary Colors

Purple and Gold are the primary university colors and should be the dominant colors in all publications, materials and print/electronic communications. 

Secondary Colors

Secondary colors should be used to complement and support the primary colors; they cannot be used on their own in publications or other materials.