Logo Guidelines

Minnesota State University, Mankato’s logos are one of the most important expressions of the University’s brand. It’s critical that they are used correctly and consistently. Specific guidelines for each mark as included here, as well as when and where each is most appropriate.

Guidelines for All Logos

• Whenever possible, use the two-color logos. One-color and black-and-white versions are also available.
• The one-color gold logo cannot be used on a black background.
• No logo can be altered or modified in any way.
• Do not use screenshots or photos of logos.
• Maintain the required safe space around each logo.
• See samples of inappropriate usage below.

Guidelines for all Logos

---

Jump to: Primary Logo, Stacked Logo, Wordmark Logo, Acronym Logo, Flame Logo, M-State Logo, Maverick Logo, System Logos

Primary Logo

The primary logo is the main visual representation of the university and should be used whenever possible. 

Primary Logo Color Variations:

Available in two color (preferred), one color or black and white.

 

Primary Logo for Digital   Primary Logo for Print

Back to the top

---

Stacked Logo

The stacked logo can be used as an alternative to the primary logo when space, size or design constraints exist.

Stacked Logo Color Variations:

Available in two color (preferred), one color or black and white.

 

Stacked Logo for digital   Stacked Logo for Print

Back to the top

---

Wordmark Logo

The wordmark logo is an alternative to the primary and stacked logos. Its use should be limited to applications where there is limited printable space.

Wordmark Color Variations:

Available in two color (preferred), one color or black and white.

 

Wordmark for Digital   Wordmark for Print

Back to the top

---

Acronym Logo

The acronym logo should only be used when communicating with on-campus, alumni and local audiences. It must be accompanied by another university identifier that includes the full university name.

Acronym Color Variations:

Available in two color (preferred), one color or black and white.

 

Acronym Logos for Digital  Acronym Logos for Print

Back to the top

---

Flame

The flame icon can be used as a versatile design element alongside other brand elements. It may only be used with approval.

Request Flame Usage Approval

Back to the top

---

University Icon

The University icon logo should only be used when communicating with on-campus, alumni, local audiences or with approval from University Marketing and Communications. It must be accompanied by another university identifier that includes the full university name. It may only be used with approval.

Request Icon Usage Approval

Back to the top

---

Maverick Icon Logo

The Maverick icon logo is an official Athletics logo. It may be used by non-Athletics groups with approval.

   

Request Usage through Athletics

Back to the top

---

Minnesota State System Affiliation Logos

Minnesota State University, Mankato is a member of the Minnesota State system. All print materials must include a system affiliation logo.

Download MinnState Logos

Back to the top

---

Inappropriate Logo Usage