Marketing
No matter your career interest—be it creative, practical, analytical, or people-oriented—the marketing field offers diverse opportunities. Minnesota State University, Mankato provides a professional marketing program tailored to your specific career goals with plenty of real-world experiences to participate in.
Careers in Marketing
The marketing program prepares students for a variety of professional roles.- Retail Management
- Industrial and Consumer Sales
- Promotion
- Marketing Research
- Marketing Management
- Advertising Sales
- Purchasing Agent
- Market Analyst
Potential Salary
Median Salary $156,580
Marketing Degrees at MSU
Marketing, Bachelor of Science
The marketing major prepares you to create, communicate, and deliver products and services in an ever-changing marketplace. Students will gain essential skills in topics such as consumer behavior, professional selling, marketing research, and marketing strategy. This degree is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Marketing, Minor
The marketing minor accommodates both business and non-business majors seeking to enhance their major with marketing knowledge and skills. The minor covers a wide range of topics such as marketing principles and consumer behavior. This minor is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Professional Sales, Certificate
The Professional Selling Certificate (PSC) equips students with professional selling skills through experiential learning in sales strategy, effective communication, and relationship management. The certificate enhances your resume and preparedness for careers in sales, business development, and marketing positions. This certificate is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Integrated Business Experience, Certificate
The United Prairie Bank Integrated Business Experience (IBE) certificate merges principle courses in finance, management, and marketing into a real-world venture taken in one semester. Students gain leadership, an entrepreneurial mindset, and hands-on experience in their field by operating a business and setting them up for success in their careers. This certificate is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Marketing, Bachelor of Science
The marketing major prepares you to create, communicate, and deliver products and services in an ever-changing marketplace. Students will gain essential skills in topics such as consumer behavior, professional selling, marketing research, and marketing strategy. This degree is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Marketing, Minor
The marketing minor accommodates both business and non-business majors seeking to enhance their major with marketing knowledge and skills. The minor covers a wide range of topics such as marketing principles and consumer behavior. This minor is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Professional Sales, Certificate
The Professional Selling Certificate (PSC) equips students with professional selling skills through experiential learning in sales strategy, effective communication, and relationship management. The certificate enhances your resume and preparedness for careers in sales, business development, and marketing positions. This certificate is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
Integrated Business Experience, Certificate
The United Prairie Bank Integrated Business Experience (IBE) certificate merges principle courses in finance, management, and marketing into a real-world venture taken in one semester. Students gain leadership, an entrepreneurial mindset, and hands-on experience in their field by operating a business and setting them up for success in their careers. This certificate is part of the College of Business, an accredited member of AACSB International-The Association to Advance Collegiate Schools of Business.
United Prairie Bank Integrated Business Experience
The United Prairie Bank Integrated Business Experience (IBE) merges essential courses in Finance, Management, and Marketing into a real-world entrepreneurial venture. Students gain leadership, an entrepreneurial mindset, and hands-on experience by operating a business alongside their team and setting them up for success in their careers. The IBE is also a certificate program.
Learn More About the IBE Certificate Program
New York Marketing Tour
From Wall Street and Broadway to behind the scenes business tours and meetings, this business focused study tour in New York City will give you hands-on experience and memories to last a life-time! This trip happens in the spring of odd years.
Learn More
Marketing Club
The Marketing Club welcomes students from all majors interested in the marketing industry. This group facilitates connections with future employers, offers resources for professional development and organizes company tours and guest speaker events covering various marketing topics, from social media to digital analytics and graphic design.
Belize Fair Trade Study Abroad Trip
The Fair Trade Study Abroad program in Belize offers hands-on business experience in a real-world setting. Students apply business concepts while engaging with local culture and business owners.
Internships and Professional Development
The College of Business Internship and Professional Development Team offer services to help you find your perfect internship. Services include: one-on-one and group sessions, searching & networking, writing resumes, preparing for interviews, and applying for internship credit.
Related Programs
Graphic Design, Bachelor of Fine Arts
The Bachelor of Fine Arts (BFA) in Art with an emphasis in graphic design is devoted to the development of concepts, knowledge, and skills needed for a career in graphic design and related fields. This degree focuses on the conceptual, visual, and technical skills needed to enter the design profession with confidence.
Public Relations
The Public Relations program equips students with the skills necessary to effectively communicate and maintain a positive public image for businesses and organizations through lectures, case studies, group discussions, and real-world examples.
Communication and Media
The Communication and Media program equips students with critical thinking, digital literacy, and global awareness, preparing them to be ethical and socially responsible communicators, advocates, and storytellers in a dynamic world.
Entrepreneurship and Innovation Certificate
Entrepreneurship and Innovation prepares students to understand and navigate the processes, challenges, and opportunities of starting a new venture.
Marketing Department
College of
Business
The College of Business is your top choice for real-world business learning experiences. As an AACSB-accredited college committed to exceeding expectations, we offer a learner-centered and high-impact approach. Discover more about what sets us apart!